Padel Tampere
The Padel Fam app developed by Bitwise is built on a modern cloud platform that provides the real-time availability data the booking system needs and scales efficiently as the number of users grows.
Padel Tampere offers high-quality, versatile facilities for playing the popular sport of padel in Tampere. Its goal is to give customers the best possible playing experience with effortless services, and to make finding people to play with fun and easy.
Digitalising services to support community and customer experience
Sports and fitness service providers compete for customers with many other service providers. It is increasingly difficult to reach current and potential customers through traditional channels – on site, by phone or on a website. Customers want booking a court or buying sports equipment to be quick and easy, and facility availability has to be visible and update in real time. Building a community is a way to stand out from competitors and bring players together around the service.
Padel Tampere wanted to improve the customer experience for padel players with a new mobile app. Among other things, the app would make it easier to find people to play with, and it could bring a range of different services together in one user interface.
“We wanted to give our customers an even better playing experience. Our starting point was the idea of a ‘Padel Tinder’ that would make it easy to look for and find playing partners. But we soon discovered plenty of other ways to add something extra to the playing experience we offer,” explains Eetu Rahkola, founding member and CEO of Padel Tampere.
A real-time, flexible cloud-based service, available in the app stores
Today's target audiences are online and on mobile devices, so services have to be easy and effortless to use. Users want news, information and services in real time.
The Padel Fam app developed by Bitwise is built on a modern cloud platform that provides the real-time availability data the booking system needs and scales efficiently as the number of users grows. Cloud technology makes it possible to create flexible solutions that always adapt to the customer's needs, whether users are counted in tens or thousands.
The Padel Fam app is built on a modern web stack. Versions for Android and iOS phones have been packaged for the app stores from a single codebase.
With the Padel Fam app, users can book a court and look for playing partners from their own groups or from all the app's users. They can use a mobile key to get in for their booked slots, join and create playing groups of different levels, and buy multi-visit passes, equipment and other products from the Padel Shop. Padel Fam's bonus system rewards users for their purchases. The app also makes it easy to sign up for events or, for example, book a regular weekly slot.
The key is to support the community around the sport and to create effortless services: “The purpose of the app is to make the functions that are central to our business, such as booking a court, quick and easy. On top of that, our goal is to offer exciting extra services such as finding playing partners, a shop and a bonus system,” Rahkola describes.
A changing sports industry is pushing towards digitalisation and community
Digitalisation has become a major trend in the sports and fitness industries. It shows both in sports analytics, for example in the form of the smart puck developed by Bitwise, and in a variety of apps and services for players and fans.
With its new mobile app, Padel Tampere is responding to a current challenge in the sports industry. The threshold for starting to use the app is low, which helps attract new active players to the sport and keep long-time players involved.
“We see the sports industry as being in a kind of transition, and people increasingly want extra services and entertainment around their workouts. We think digitalisation is an excellent way to deliver and develop these things. We hope Padel Fam will help people find great moments of exercise where the social side is also strongly present,” Rahkola sums up.
Tailored software for individual needs
Different purposes call for individual software: do you want to offer services to players, engage fans or provide coaching tools? Bitwise has solid experience of custom applications and systems, along with in-depth knowledge of cloud technologies and analytics.
Padel Fam's developers really got to put their wide-ranging skills to use. “Building the Padel Fam app was an interesting challenge. We had to make a lot of assumptions on behalf of the users, but the fast adoption shows that we succeeded in enhancing the padel experience with an app. Besides building the social experience, it was interesting to implement a booking system, an online shop and, for example, remote unlocking of doors in a short, intensive project,” says project manager Jari Kuisma about the special features of the Padel Fam development project.
Challenge
Sports and fitness service providers are finding it increasingly difficult to reach customers through traditional channels. Padel Tampere wanted to improve the customer experience for padel players and help them find people to play with, while court availability had to be visible and update in real time.
Solution
The Padel Fam mobile app, developed by Bitwise on a modern cloud platform: real-time court booking, finding playing partners from your own groups or from all users, a mobile key for entry, joining playing groups, buying multi-visit passes, equipment and other products from the Padel Shop, and a bonus system.
“We see the sports industry as being in a kind of transition, and people increasingly want extra services and entertainment around their workouts. We think digitalisation is an excellent way to deliver and develop these things.”
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