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Harri Haapasalo

Harri Haapasalo

Sales Director

harri.haapasalo@bitwise.fi +358 50 412 5211
Antti Katajala

Antti Katajala

Sales Director

antti.katajala@bitwise.fi +358 40 865 2951
Niksu Kortesmaa

Niksu Kortesmaa

Chief Operating Officer, sales

niksu.kortesmaa@bitwise.fi +358 44 735 5832
Tomi Mikkonen

Tomi Mikkonen

Chief Executive Officer

tomi.mikkonen@bitwise.fi +358 50 587 4324
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Sports Technology

References

Wisehockey

Wisesport, the world-leading sports analytics platform developed by Bitwise, combines radio-based positioning with machine vision and machine learning technologies. Automatic, visual match statistics are just one of the system's benefits.

In a single day, the system collects up to 1.2 TB of data from around the world into the cloud, where it is processed and visualised in real time.

Wisehockey is a fully automatic, real-time sports analytics platform that analyses game data and automatically processes it into a visual, easy-to-understand format. The Wisehockey system does more than produce statistics: it enables a unique set of services built around the sporting event.

Wisehockey, Bitwise's own smart puck system, is an international pioneer in sports analytics. It demonstrates the breadth of Bitwise's expertise, ranging from top-level data analytics to dynamic product development at the core of a wide service network.

It all started with a mobile app Bitwise developed for Tappara and an old, unused Quuppa indoor positioning system at Hakametsä ice arena. Bitwise seized the opportunity to develop an automated sports analytics platform. Today, the fully automatic, real-time Wisehockey system is used in every game of the Finnish Liiga, Germany's DEL and Norway's EliteHockey Ligaen.

The real-time momentum value on the LED boards around the rink tells spectators how likely a team is to score the next goal

“Digitalising sporting events and entire leagues is a strong reference in international markets. We were the first in the world to build an analytics platform this advanced, and development doesn't stop here,” says Bitwise CEO Tomi Mikkonen.

The sports analytics developed by Bitwise soon expanded to other sports, as Wisesport, part of the same analytics family, took to the football pitch. Among other sites, the system was installed at the Football Association of Finland's training centre in Eerikkilä. In autumn 2020, automatic, real-time football analytics was piloted in the final match of the Veikkausliiga season with excellent results.

The web portal offers player-specific passing and possession statistics, along with automatically generated videos of situations such as shots

Strong expertise from machine learning to cloud technologies and positioning

Extreme game conditions place exceptional demands on product development. The smart puck, which withstands even the hardest hits, is fitted with a Bluetooth positioning tag. As the puck can travel at up to 160 km/h, positioning has to be extremely accurate. Tags are also attached to the players' equipment. The positioning data produced by the tags can be used in real time.

“In addition to the puck, we have built demanding technical solutions for many other parts of the analytics platform. The system has to integrate with many different interfaces, and everything has to happen in the blink of an eye,” says Product Director Mika Hulkki.

The system needs no on-site staff at all to operate. The entire match day is automated.

The real magic of the smart puck happens in the cloud. Advanced algorithms turn positioning and game clock data into statistics that coaches, for example, can view in real time on the web portal. The automatically visualised statistics can be shown in TV broadcasts or on the arena's media cube, among other places. A public API makes it possible to use Wisehockey's statistical data in a wide range of services, from mobile apps to betting.

Data collected by the locators and the game clock is processed fully automatically in the cloud for a wide range of uses

Wisehockey's sports analytics include in-depth analysis of offensive play, interactive shift, shot and pass statistics, a momentum statistic and automatic editing of match videos. The system automatically recognises different game situations such as faceoffs, passes and shots.

Wisehockey is an example of Bitwise's expertise in radio-based positioning, machine vision, machine learning and cloud technologies. Together, these technologies make it possible to build easily scalable, robust systems to which even large numbers of new users can be added at once without effort.

We make the whole range of services possible

Wisehockey analytics enables a wide range of services around the match event. It is based on the needs of real users and is continuously expanded with new features. It is an example of how Bitwisers' versatile expertise is applied flexibly to customers' needs.

Mobile apps and live betting also enrich the spectator experience on site at matches

“We have built a completely new kind of real-time analytics platform for service providers. Wisehockey's data API can enrich the spectator experience on site just as well as in TV broadcasts, mobile apps and other digital channels. Real-time data has also made completely new kinds of betting services and live betting possible. What we offer is an unprecedented range of services covering the entire sporting event,” says Sales Director Miska Kuusisto.

Statistics produced fully automatically by Wisehockey are used, for example, in Telia's sports broadcasts and Veikkaus's betting services. The smart puck data has given rise to a diverse network of digital services.

The Wisehockey smart puck system is a ready-made product that can be deployed in any ice arena.

News

Wisehockey and Liiga have signed an extension agreement. Under the new agreement, the collaboration continues until 2027, enabling Liiga to develop its operations and spectator experience through digitalisation and automated, real-time analytics. Read more.

Wisehockey and PENNY DEL, Germany's top ice hockey league, will continue their official partnership until 2028. So far, PENNY DEL and its 14 teams have used Wisehockey's fully automatic, real-time analytics platform for two full seasons since 2022. Read more.

 

Challenge

Digitalising sports analytics: automatic statistics for coaching, TV broadcasts and betting.

Solution

The world's first fully automatic, real-time sports analytics platform: real-time data collection, data processing on a local server and real-time data analytics in the cloud. Uses radio-based positioning, machine vision and machine learning.
100+
arenas around the world with Wisehockey's fully automatic, real-time sports analytics platform installed.
10,000+
games per year.
15,000+
smart pucks per year.
Up to 1.2 TB
of data per day.

“We have built a completely new kind of real-time analytics platform for service providers. Wisehockey's data API can enrich the spectator experience on site just as well as in TV broadcasts, mobile apps and other digital channels. Real-time data has also made completely new kinds of betting services and live betting possible. What we offer is an unprecedented range of services covering the entire sporting event.”

Miska Kuusisto
Sales Director, Wisehockey
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